If you happen to walk down the snack aisle of your local grocery store, you might notice a strange addition to Dorito's offerings--a black bag with big white letters: X-13D. A strange name for a snack chip, eh? As it turns out, it's not actually a name yet. It's the X-13D flavor experiment--"YouMarketing," the consumers' turn to name and market a product. As the Web site informs you, it works like this:
Get it. Taste it. Name it.
But that's just the beginning. Once on the site, you must first register, providing Doritos with important data about who they're engaging and opening the door for getting more "information" from them. But you don't mind the registration too much because you just know that your brilliant snack name is going to make you one of 100 chosen Flavor Masters. If you can adjust the controls of the Clue Generator properly, you'll get more information about the new flavor. And you can even record the dialogue for some pre-recorded video commercials. It's fun and engaging. As a co-creator, you're invested in the product.
I was inspired. I couldn't help but wondering how I might use this same idea to engage learners. Perhaps Doritos had provided me with an interesting and useful model for "YouLearning" or "Educational Co-Creation." Here's how I imagine it could work:
That's just one idea among many possibilities. How does this inspire you?
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