Make Money Online (Without Spending a Dime)
From Scott Allen,
Making money online used to pretty much require you to have your own Web site, products to sell and some marketing savvy. But a new generation of dot-coms have arisen that will pay you for what you know and who you know without you having to be a web designer or a marketing genius.
But it's hard to tell hype from the real deal. I did a search on "make money online" and "making money online", and much of the information out there is just promoting various infoproducts, mostly about Internet marketing. I see why people sometimes ask, "Is anyone making money online besides Internet marketing experts?"
So I put together a list of business opportunities with legitimate companies that:
• Pay cash, not just points towards rewards or a chance to win money
• Don't require you to have your own Web domain or your own products
• Don't involve any hard-selling
• Aren't just promoting more Internet marketing
• Give a good return on your time investment
In the interest of objectivity, none of the links below are affiliate links, and none of them have paid or provided any other consideration for their presence here.
These are legitimate companies with business models that allow you to get paid for a wide range of activities.
Help friends find better jobs.
Sites like H3.com and JobThread connect employers with prospective employees, many of whom are already employed and not actively job-hunting, via networking - the people who know these qualified candidates. Rewards for referring a candidate who gets hired range from a few hundred dollars to as much as $5,000 - not chump change. This is a great way to break into the recruiting business with no overhead. JobThread is intriguing in that they can set up a job board for your site or your organization (you don't even have to have a web site) at no cost to you -- no merchant account required. You determine the posting fees and split the revenue with them.
Connect suppliers with buyers.
Referral fees are a common practice in business, but they haven't been used much in online networking sites because there was no way to track them. InnerSell provides that. Vendors set the referral fees they're willing to pay, then when a deal happens, you get 70% of the referral fee.
Provide business contact information.
One of the greatest challenges in sales is getting accurate contact information about prospective customers. A growing number of services have launched in the past couple of years to help address this, but most rely on members to maintain their own contact information. Jigsaw, on the other hand, pays members to help keep information up-to-date on the people they know, not just themselves, and pays them to do so ($1 for each unique new qualifying contact you put into the system). According to Jigsaw, in their first payout after launch, the top ten point-earns each received more than $750.
Become a semi-pro reporter.
Creative Reporter is a new program from Creative Weblogging that lets just about anyone become a paid reporter/blogger. They're looking for people to create original, but non-exclusive, blog posts / articles of 250-500 words on topics including parenting, celebrities, travel, mobile technology, and more. Pay is $10 per 1,000 page views on your posts (that's excellent pay for Web writing, although there's no telling how much traffic/money you'll actually get).
Write your own blog.
You don't have to have your own Web site, or install blogging software, or even figure out how to set up the advertising. At Blogger you can set up a blog for free in less than five minutes without knowing a thing about web design, and Blogger even automates setting up Google AdSense so you can make money off your blog by displaying ads and getting paid when people click on the ads. To make even more money from it, set up an affiliate program (see below) for books, music, etc., and insert your affiliate links whenever you refer to those items. You'll have to get a lot of traffic to become a six-figure blogger, but pick an interesting topic, write well, tell all your friends, and you're off to a good start.
Advertise other people's products.
If you already have a Web site or a blog, look for vendors that offer related but non-competing products and see if they have an affiliate program. Stick to familiar products and brands - they're easier to sell. To promote those products:
• Place simple text or graphical ads in appropriate places on your site
• Include links to purchase products you review or recommend in a blog, discussion forum or mailing list you control
• Create a dedicated sales page or Web site to promote a particular product
They all work - it just depends on how much time you have to spend on it and your level of expertise with Web design and marketing.
Tuesday, July 10, 2007
Marketing vs. Advertising: What's the Difference?
From Laura Lake,
Your Guide to Marketing.
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.
Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another:
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit.
Advertising is a single component of the marketing process.
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It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.
The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.
Your Guide to Marketing.
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.
Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another:
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit.
Advertising is a single component of the marketing process.
Sponsored Links
Free Marketing strategies discover Marketing Strategies Your Competitors Don't Want You To Know!www.drunkenness.com/Free-Tips
Advertising and media complete coverage of advertising and media on NYTimes.comwww.nytimes.com
example free sample helps you develop a marketing plan.WebSiteMarketingPlan.com
It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.
The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.
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