Prior to launching a functional product it is essential to know how effective it is. Measuring the level of efficacy allows for substantive claim support such as “offers 24hr protection” in the case of an antiperspirant.
WSS offers a range of services for efficacy testing or claim support. We have over ten years experience in testing antiperspirants and deodorants for in-vivo efficacy as well as assessing oral and foot malodour reductions.
We have hot room facilities to measure antiperspirant efficacy to the highest standard. The room is maintained at 40°C and 40% RH, and the testing is carried out in accordance with the agreed BACC protocol. We make 'before and after' measurements, in order that actual levels of reduction in perspiration can be measured.
To date, we have successfully completed projects on deodorants, antiperspirants, dentifrices and foot products, as well as air fresheners and products designed to combat malodours on fabrics such as towels and bathmats. As well as central location tests, we provide home use placements for assessing products under normal user conditions.
Monday, July 9, 2007
Market Research
WSS provides a comprehensive range of qualitative and quantitative market research services. We tailor each and every project to suit the specific needs of our clients, offering services from traditional one-to-one and central location interviewing, to new online research methodologies.
Telephone interviews
This is the most cost effective solution for clients who would like information from a large sample size or from a number of geographical locations. This would be time intensive and prohibitively expensive using one-to-one interviews; however telephone interviews allow such projects to be carried out in a relatively short time and with the minimum outlay.
One-to-one
Undoubtedly, one-to-one interviewing can be the most thorough method of obtaining information from a market sector. A combination of intelligent questionnaire design and an experienced interviewer can provide a wealth of information or actionable data. One-to-one research is particularly well suited to providing feedback on various locations in the form of entrance or exit interviews – i.e. why a consumer decided to visit a particular venue, or their thoughts / level of satisfaction on leaving.
Postal Surveys
Postal surveys are more economical than face-to-face surveys and less intrusive than telephone surveys. They can be particularly useful when respondents need time to assess various products or consider their answers before completing a questionnaire. Similar to telephone interviews, postal surveys can be used where a large sample or number of locations are required.
On-line Surveys
Online surveys provide a fast, economical means of reaching a wide audience. This research method is particularly useful for projects where low penetration levels are an issue and traditional recruitment costs would be prohibitive. It can also provide a cost effective method for gauging consumer opinions of new concepts or packaging designs, where responses are required to visual stimuli.
Telephone interviews
This is the most cost effective solution for clients who would like information from a large sample size or from a number of geographical locations. This would be time intensive and prohibitively expensive using one-to-one interviews; however telephone interviews allow such projects to be carried out in a relatively short time and with the minimum outlay.
One-to-one
Undoubtedly, one-to-one interviewing can be the most thorough method of obtaining information from a market sector. A combination of intelligent questionnaire design and an experienced interviewer can provide a wealth of information or actionable data. One-to-one research is particularly well suited to providing feedback on various locations in the form of entrance or exit interviews – i.e. why a consumer decided to visit a particular venue, or their thoughts / level of satisfaction on leaving.
Postal Surveys
Postal surveys are more economical than face-to-face surveys and less intrusive than telephone surveys. They can be particularly useful when respondents need time to assess various products or consider their answers before completing a questionnaire. Similar to telephone interviews, postal surveys can be used where a large sample or number of locations are required.
On-line Surveys
Online surveys provide a fast, economical means of reaching a wide audience. This research method is particularly useful for projects where low penetration levels are an issue and traditional recruitment costs would be prohibitive. It can also provide a cost effective method for gauging consumer opinions of new concepts or packaging designs, where responses are required to visual stimuli.
Subscribe to:
Posts (Atom)